#Modasutra: # Stylish # mangalsutras# for #Modern Women

 

Class apart: Mangalsutras for modern women

 Mangalsutra is not just a piece of jewellery but  most married Indian women consider it very sacred and precious. But since the traditional heavy gold mangalsutra designs are passé, finding that perfect Mangalsutra which looks stylish and can be worn daily is quite a tough feat. Melbourne based Prerna Karnani Rajan started a hunt for trendy mangalsutra for  her wedding and  her quest for that perfect Mangalsutra  gave her the inspiration to design mangalsutras  which will suit the lifestyle and attire of modern women. Her mangalsutra designs are sold under the brand name  “Modasutra”

 Prerna is currently living in Melbourne and working full-time with a major Fashion Retail Group. She has taken a Bachelor’s degree in Commerce from Ness Wadia College, Pune and a Master’s degree in International Business from Monash University, Melbourne.  In an interview Prerna Karnani Rajan, Founder and Creative director of Modasutra spoke to us about her stylish as well as elegant mangalsutra designs, the inspiration behind starting her own brand of mangalsutras and her plans of taking her brand to the global platform.

1) Why did you felt the need of designing mangalsutras for modern women? Are these designs wearable?

A: The whole intention and purpose of this idea and venture is to provide modern Indian women the option to find a mangalsutra that is wearable and that compliments their style as well as their sentiments towards the sacred thread. When I tried to shop for Mangalsutra for myself before my wedding and when I couldn't find anything that fit my style even though there were thousands of options out there, I felt like surely I'm not the only one that's finding this hard. And the more I looked into it, the more I found that women these days keep their very traditional looking mangalsutras tucked away in lockers to only wear on Diwali and weddings in the family, because they don't have one that fits in with their everyday life and attire.

2) Tell us more about making of the Modasutra mangalsutras?

A:Modasutra pendants are all made in Silver with Gold Plating. Products are carefully and proudly handmade in India so when you buy Modasutra you know you are buying and supporting a local business that is aiming to go global.

3) In what way your Mangalsutra designs are different than Mangalsutra designs available in the market?

A: They are simple, chic and trendy and easily work back with Indian as well as western outfits making them extremely wearable. They fit into the changing fashion habits of women and are quite affordable so that customers can feel like they can buy as many different designs as they like and not just have to stick to one as investment piece, but have the flexibility to find several that they can wear interchangeably with their various outfits.

4) Have you taken any formal training in Jewellery designing?

A:I haven’t had any  formal training in jewellery design but I have worked in a Fashion Jewellery Wholesale business here in Melbourne which taught me a lot about not just jewellery designing but also understanding the manufacturing process, learning how to work with and communicate with suppliers, how to cost items etc.

5) From where did you get the inspiration for the designs of Mangalsutras?

  A: Having been an ardent fashion lover and working in the fast-fashion industry I always keep up with the latest trends around the world. So, the inspiration for my designs has and will always come from high fashion trends that are then translated into mainstream commercial fashion.

  6) How is the response so far? How are you planning to sell them?

A: Response has been great so far! It’s really nerve-racking to put your ideas out there suddenly one day not knowing what people will think or say. But I'm so happy that what I felt all along has been confirmed by many women out there who completely understand what Modasutra is all about and are so happily embracing this concept. So far, I've started selling through my website online www.moda-sutra.com. Hoping in future as they demand grows to be able to serve customers through various retail channels.

Prerna Karnani Rajan: Founder and Creative director of Modasutra

 7) Any plans to expand the brand?

  A: Yes, absolutely! I would love to spread the word around the world. And luckily in this age of the World Wide Web it’s quite possible. I share not just what's new with Modasutra but also trends, inspiration, posts on different ways to wear the Modern Mangalsutra on Social media. So, yes definitely I am putting all my efforts into growing and spreading the brand name.

You can check out the website  www.moda-sutra.com or  Facebook page:

 www.facebook.com/modasutra

For inquiries contact on: info@moda-sutra.com