#Stylecracker# Borough#

It was a day full of fashion, shopping and fun for  Puneites  as they got to choose from 60 renowned brands and innovative products in the Stylecracker Borough which was held at Westin on September 13th. There was a wide variety of products available in the borough right from the designer garments by  Ritu Kumar to Kid’s T- shirts which were made from organic cotton ,customised shirts, garments antique to contemporary jewellery ,exotic teas, traditional Punjabi juttis ,cold pressed healthy juices , healthy snacks and much more.

Dhimaan Shah:CEO an managing director of Stylecracker

Elaborating the concept of Stylecracker, Dimaan Shah, Co-founder and Managing director says, “

Considering that fashion is a reflection of who you are, we started style cracker two years ago as a platform we make personalised styling available for everyone. To us curation is most important.”

Stylecracker has been organising boroughs in many cities successfully. “Borough is a one day shopping festival. We have done 5 boroughs in Mumbai, 2 in Pune.While in Mumbai 12,000 people attended the borough in one day. In Pune there were 40 brands last year and 2500 people attended the borough. This year there were 60 brands and 4000 people attended the borough. The uniqueness of style cracker borough is such that the products and brands which are showcased in our borough are exclusive and you won’t get them in pop market. The crowd which attends the borough has the spending power and in fact 60 percent people who visit the borough definitely shop. The borough caters to products for women, men and kids. It is all about experience. We have tied up renowned brands such as Ritu Kumar and Jabong. “

Dhimaan is planning to expand the activities of style cracker on wider scale.” We will be having 8 to 10 events pan India per year.”